Laxmi India Finance Private Limited
In year 1993-94, “DEEPAK FINANCE AND LEASING COMPANY (DFL)“ a Proprietorship firm was established and Mr. Deepak Baid was the first generation entrepreneur along with his father to start the business of finance, primarily in the segment of vehicle financing (both commercial and non- commercial).
In April, 2011: Mr Deepak Baid bought an NBFC in the name of LAXMI INDIA FINLEASE CAP PRIVATE LIMITED (LIFC) (RBI registered) and merged its entier business of DFL into LIFC and started business in the name of LAXMI INDIA FINANCE PRIVATE LIMITED in Jaipur, Rajasthan. In FY 2011 Deepak Finance had its 3-4 branches and having a portfolio to the tune of ₹ 32 Crore (approx). The concern started its operations with financing of 3-Wheeler and 4-Wheeler Commercial and non-Commercial Vehicles in Jaipur only. An year after it had extended its area of operation to rural and semi-urban areas , incrementally opening of branches in other areas of Rajasthan, Madhya Pradesh & Gujarat and at present 118 branches working with MSME, Commercial Vehicles, Tractor Loan, Business Loan, Personal Loan and Two Wheeler Loan products and providing finance facilities under supervision and control of Head Office (JAIPUR) with On-Line Connectivity.
Now we have changed our name from LAXMI INDIA FINLEASE CAP PRIVATE LIMITED to LAXMI INDIA FINANCE PRIVATE LIMITED (w.e.f 10th March 2023).
We will do everything to gain and maintain the Trust of all the stakeholders and will not do anything to lose their trust.. LIFC aim to be the most trusted financial service provider, at the doorstep of the common man, satisfying him immediately with easy and simple products nurturing aspirations and making demonstrable difference to the subsists of people forming our ecosystem.
- To provide timely small credit to millions of ordinary people, and also provide them with simple options to save their hard earnings & support make in India strategy.
- Offer a helping hand to those who have limited access to formal banking and educate them for modelling a comprehensive and financially robust community.
- Encourage the commercial abilities in ultra & deep rural areas to avoid migration and bring economic as well as social prosperity into the region.
- Giving access to credit can open up economic opportunities for women also to the use of additional financial services. However, women entrepreneurs and employers face significantly greater challenges than men in gaining access to financial services. LIFC is here to support & serve them well.
Key Strength of LIFC
Promoter of LIFC is having a sound financial background and infused more than 47 crores in the form of equity capital in the business. Further, LIFC is having more stengthing in term of net worth where 20% of the loan portfolio is generated through promoter’s capital and past profits which is really appreciating at this level of company in comparison to its peer groups financing companies.
Soft Launching of referral application took place in October, 2019 where lead generation is done in least cost with real time tracking of file processing. Laxmi Mitra is available of Google play store for android application. Pls use the link https://bit.ly/LaxmiMitra to download the App.
LIFC is currently having more than 900+ employee as on date. Further, about more than 35% of LIFC staff is having a vintage of 10 years. Women empowerment is one of the key slogan for LIFC, for this LIFC is having more than 15% of women staff ( No’s 55) in every scale of operation/departments.
Since LIFC is aware of the fact that for being a best in the industry and to achieve next level of operation a company should have well experienced human resources with proper hierarchy in the organisation. Not only managerial staff in LIFC ishaving a professional background but also having a rich experience of the NBFC market place of more than 10 years.
Under the product umbrella of LIFC , we are broadly serving 6 major products with a least “Turn around time” (TAT) of 7to 10 days in MSME/SME space and for vehicle it stood at 24hrs to 48 hrs with the help of various Digitalized technologies.
LIFC is serving with 7 products in two geographical area i.e Rajasthan & Gujarat with a customer base of more than 25000, this shows how it can hold its customers by understanding their basic requirements and offered correct product with better solutions. LIFC is serving all its seven products in Tier- II & Tier – III cities of both the states with an aim to support the wording of our honourable Prime Minister “sabka saath sabka vikas sabka vishwas” & “Make in India” concept too.
Vehicle Valuation in less than 2 hrs with real time valuation and least manual intervention with higher accuracy.
Geo Tagging ,Mobile based attendance application software with real time access to Pay slip, Reimbursement of expenses and download form 16 A.
Company is having 132 branches across Rajasthan, Madhya Pradesh & Gujarat all are over networking and branches can access accounting software Jaguar on real time basis to extract customer SOA and other details.
LIFC is very keen to adapt new technology whether in term of accounting software’s for better reporting purpose or in order to reduce TAT moving to the Tab based LOS. LIFC goal is to become a techno-driven company with standardisation process since it is using more than 10 digital techniques for getting the optimised results with least cost , that enhances the quality of the portfolio along with the reduction in overall “Turn Around Time”.
This application give a real time Collection receipt by a mobile operated thermal printer to customer. Collection executives have to put loan account number into the application and application fetches the data of the respective customers and generates a print.
LIFC is having women borrower up t o 40% of entire customer base. This show how LIFC is not only supporting to the growth of rural/ Semi-rural area but also the having a faith over women borrower to scale up their level of operation of small & medium size enterprises situated in rural/ semi-rural area of India with a reduced rate of interest.
Since inception to till date there is no single penny/ single day delay in discharging its borrowing/liabilities as and when it became due by LIFC. This strengthen/ increases comfort over lender relationship making LIFC to indulge into relationship with more than 34 corporate lenders(PSU/SFB’s/FI’s/NBFC’s) for getting the incremental borrowings as and when required.
Though LIFC is having CROP (Credit & operation) person in place at branch level, all the credit assessment took place at HO level with highly experienced person belongs to same industry, that mitigate/reduces the level of delinquencies to large extend.
Activation of NACH in less than 48 hours reduction from 15 days to 2 days. Least manual intervention, improve higher accuracy with minimal cost.
Very soon we are coming with LOS which will be based upon mobile and can help in reducing TAT and moved towards next level of Digitalization.
Customer get the auto reminder call for every EMI’s and the same is send in Text message by this application.
Remote computing device will communicates back and forth with a network to which is it connected.